Marketing manager job description template

What a marketing manager does

Marketing managers plan and run the programs that create demand: campaigns, content, events, paid media, and the analytics behind them. Because "marketing manager" can mean anything from a one-person team in a startup to a leader of specialists in a large company, the description should say what the person owns, what budget they control, and how success is measured. Candidates read those three things more closely than anything else.

Marketing manager job description template

Copy the description, replace everything in [brackets], and cut any line that isn't true for your job. The duties and requirements are a starting point written by HR practitioners, not a legal standard, so edit them to match the real work.

Marketing manager

Details
- Department: [Department]
- Reports to: [Manager title]
- Location: [City, State, or remote]
- Employment type: [Full-time, part-time, or seasonal]
- FLSA status: Exempt
- Pay range: [$X to $Y per year]

About [Company]
[Two or three sentences about what your company does, who it serves, and why people like working here.]

Job summary
We're hiring a marketing manager to plan and run campaigns that grow awareness, generate qualified pipeline, and help us reach [audience].

What you'll do
- Build and run the marketing plan for [product, segment, or region].
- Plan and launch multichannel campaigns across email, paid media, content, events, and social.
- Manage the marketing budget and agency or freelancer relationships.
- Work with sales to define target accounts and lead handoff rules.
- Track and report campaign performance, pipeline, and return on spend.
- Develop positioning and messaging with product and sales teams.
- Manage and coach [number] marketing team members.
- Test new channels and improve what works.

What you'll need
- [Five] or more years of marketing experience, with clear results.
- Experience managing budgets and campaigns.
- Strong analytical skills and comfort with marketing data.
- Excellent writing and communication.

Nice to have
- Bachelor's degree in marketing or a related field.
- Experience with [HubSpot, Marketo, Google Analytics, or similar].
- B2B or [industry] marketing experience.

Skills
Campaign planning, Analytics, Budget management, Messaging, Team leadership, Cross-functional collaboration.

Physical demands and work environment
Office, hybrid, or remote setting, with occasional travel for events.

Pay and benefits
[$X to $Y per year], based on experience and location. [List benefits, such as health insurance, retirement plan match, paid time off, and training.]

Equal opportunity
[Company] is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by law. If you need a reasonable accommodation to apply or interview, contact [name] at [email or phone].

How to customize it for your job

• Say what the role owns and what budget it controls.
• Describe how success is measured, such as pipeline or revenue.
• State team size and reporting line.
• Name your marketing tech stack.

Then check it against the HRTally job description standard, our 10-point checklist, and run it through the inclusive language swap list. Both take about five minutes.

How much to pay a marketing manager

Half of US marketing managers earned more than $80.19 an hour in May 2025, and half earned less, according to the Bureau of Labor Statistics. That national figure is a starting point, not a pay range. Pay for the same job can differ by 30 percent or more between metro areas, so check the BLS occupation profile for state and metro data before you set your range.

To convert between hourly and annual pay, use our salary to hourly calculator. If you hire in a state or city with a pay transparency law, the range must appear in the posting itself. Our pay transparency laws guide lists where, and our guide to salary bands explains how to set ranges you can defend.

Exempt status, licenses, and legal notes

FLSA status: Usually exempt. Job titles don't decide overtime eligibility. Duties and pay do. Our guide to exempt vs non-exempt employees walks through each test, and the overtime calculator shows what a nonexempt employee is owed.

Marketing managers are usually exempt under the executive or administrative exemption when they lead a function or make significant independent decisions and are paid above the salary threshold. Marketing coordinators who mostly carry out instructions are more likely to be nonexempt. Marketing teams also need to follow FTC rules on endorsements and testimonials, and the CAN-SPAM Act for commercial email.

This is general information for US employers, not legal advice. Laws change and vary by state and city, so confirm the current rules or talk to employment counsel before you rely on them.

Interview questions to ask

Ask every candidate the same core questions and score answers against the same criteria. Structured interviews are fairer and predict job performance better than open conversation.

1. Tell me about a campaign that didn't work. What did you change?
2. How do you decide where to put the next dollar of budget?
3. How do you work with sales when lead quality is in dispute?
4. Walk me through how you'd launch a new product.

When you're ready to schedule, use our interview invitation email template. For a full hiring process, read the recruitment process guide.

Frequently asked questions